How to promote continuous integration...with LEGO of course!

For years one of my battleground in coaching new teams was the creation of a continuous integration environnement.  For years, I was wondering how to show people the value of before putting together this setup, and never found how beside explaining everything on the white board.. 

It seems that I was not alone and one person finally figure out a way to promote it within the team, and it looks like a lot of fun!

Check it out :  http://tastycupcakes.org/2011/10/continuous-integration-with-lego/